An international food and personal care company asked Eolas International to study
the impact of product quality on consumer behaviour while shopping and also while
using products in the home. This research was carried out in the UK and in France.
Eolas International visited consumers in the home to observe and understand their
issues with product quality as well as observing their kitchen cupboards and previous
month's purchasing history. They were also accompanied on their regular weekly shop
to observe and interact as they went about choosing their products from the shop shelf.
Through a series of purchasing diaries, accompanied shops and in home visitations,
Eolas International gained valuable insights into consumers' attitudes and habits in
relation to product quality.
The client gained invaluable insights into the consumer's perceptions of quality and
whether the blame for defects was placed with manufacturers or retailers. Other
learnings were garnered concerning the tolerance for quality issues across various
product categories in the home. These tolerances have been used to improve the quality
standards utilised by Quality Managers in their manufacturing plants.
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Eolas International Research, Cork, Ireland
E: info@eolasinternational.com | T: +353 (0)21 4355567
