An international cider company wanted to launch a new cider flavour in the UK market.
Eolas International was requested to assist by conducting consumer taste tests with
300 consumers. These consumers would taste two client prototypes and a competitor
cider. Before going to market, the client wanted to ensure that at least one prototype
matched or bettered the competition.
In a central urban hotel, Eolas International set up the test environment. Each
consumer was pre-recruited and disclaimers had to be signed. Consumers blind-tasted
multiple samples of one product and rated that sample on various sensory attributes,
drinkability and purchase intent. Consumers were also asked to give feedback on the
proposed packaging concept and different product name options.
It was clear from the research results that one client prototype was much preferred to
the other. This preferred sample also scored well against the competitor and was
deemed ready for market, with some tweaking based on the sensory results for
sweetness. There was also some concise output from the packaging concept results
which allowed the client marketing team to progress their packaging concepts with
confidence.
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