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About Us

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Who We Are

Eolas, pronounced ‘O-Las’, meaning ‘Knowledge’ in Irish, was founded in Ireland by CEO Aiden Lee over 25 years ago.

What began as a specialist provider of in market product quality assessments has evolved into a global consumer, product and retail intelligence partner.

Over the past two decades, we have expanded our international footprint with offices in Ireland and the United States, supporting global clients through integrated research, product evaluation and retail intelligence programmes.

Today, Eolas operates at enterprise scale, delivering rigorous, standardised product and retail intelligence across multiple industries. Our global field network spans more than 120 countries, enabling consistent product retrieval, trade sampling and data collection under centralised governance and methodological standards.

Our Mission

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We believe intelligence should be measurable, reliable and globally consistent. Through our integrated divisions, Consumer & Product Experience, Product & Retail Intelligence, and Laboratory & Sensory Research, we provide end-to-end insights from product development and new product testing to in-market retail audits and post-launch performance validation.

Our mission is to equip R&D directors, Global Heads of Quality, Retail Excellence Leaders and Product Innovation Teams with defensible, real-world data that drives product superiority, consumer satisfaction and market success.

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