A best practice approach to pre & post experience testing for packaging and product innovations
Approximately 1 in 5 new products succeed in the marketplace. To deliver the best chance of success, we validate real consumer experience of virtual or physical concepts, uncovering early insights and key areas of optimisation ahead of a product launch.
As a new innovation begins to embed itself in the marketplace, the first 100 days post-launch are critical. We quickly mobilise genuine consumers to complete product journeys, assessing whether the product is being experienced as intended and to identify any impact of real-world conditions on packaging and product performance.