Whether products are being newly developed, reformulated or repositioned, identifying, understanding and evaluating the impact of product differences, consumer perception and preference arising from actual product experience is critical to gauging success.
For over 20 years we have been providing bespoke sensory services at our state-of-the-art sensory testing facility. Our extensively trained sensory panellists, validate sensory lexicon, measure product sensory performance and comparatively benchmark against competitors to help clients stay ahead of the competition.
