Real-time intelligence for pack and product retail performance
Evaluating what consumers are facing on-shelf in the first moment of truth and the extent to which real-world conditions are impacting upon packaging experience, is critical in understanding if your products are presented as intended and performing as expected.
Our global network of trained researchers assess Point of Sale (i.e. shelf space) and First Moment of Truth (i.e. packaging experience) across in-store retail using our proprietary QualX platform.