Global Insights – Personal care industry- A Two-Cycle Client Case Study
product and Retail Intelligence
Our client, a prominent player in the personal care industry commissioned a comprehensive project to enhance their understanding of market dynamics, competitor products, and their own product positioning. The project spanned over two cycles in a 12 month period, covering 1000 retail outlets in 50 countries across 180 cities and surpassing 150,000 evaluations
The client sought to gain insights into their product performance, competitor positioning, and prevailing market trends on a global scale. The magnitude of the project required a sophisticated solution that could efficiently manage data from diverse locations while providing real-time visibility.
We deployed our team of Global researchers combining on the ground assessments with advanced data management and reporting tools using our QualX technology. Over two cycles, our team visited 1000 stores in 50 countries, conducting over 150,000 assessments of both our client’s products and competitors. Rigorous evaluations covered key parameters including product presentation, shelf visibility, pricing strategies, package appearance and overall brand presence.
Comprehensive Dashboard for Global Visibility: We developed a user-friendly dashboard that provided a comprehensive view of assessments across all 180 cities. The dashboard allowed the client to filter data based on product categories, markets, and specific parameters, facilitating in-depth analysis