On Trade Market Intelligence Audit
product and Retail Intelligence
In the dynamic landscape of the beverage industry, our client, a key player in the sector, embarked on a strategic initiative to gain insights into market dynamics, competitor products, and the positioning of their own beverages. The project spanned across quarterly cycles, covering 8 countries and 25 locations in Asia, conducting detailed audits in 1220 outlets. Our mission was to complete over 3660 assessments each cycle, meticulously evaluating both our client’s products and those of their competitors.
The client aimed to elevate their market intelligence by understanding the trade age/freshness, package appearance, pricing strategies, and overall brand presence of their products compared to competitors. With a focus on Asia’s diverse markets, the client sought a solution that could efficiently manage data from a multitude of locations while providing insights to drive strategic decision-making.
To meet the distinctive challenges of the beverage industry, using our Global Network of Researchers we introduced a tailored approach that combined on-site audits with advanced data analytics and reporting tools. We conducted quarterly audits in 8 countries, covering 25 locations in Asia. These audits evaluated 1220 outlets, completing over 3660 product assessments across key parameters: trade age/freshness, package appearance, price, and brand presence each cycle.
We implemented innovative Eolas technology through the use of our QualX data management & reporting system that facilitated the collection and real time analysis of vast datasets. A customised dashboard was developed that offered a regional view of assessments across Asia.It allowed the client to filter data based on product categories, locations, and specific parameters, providing granular insights into market trends.