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In-Home Product Testing

IHUT 4
Group 8419

In-Home Usage Testing

Consumer and product Experience

Evaluate consumer or user experience in the natural moment of consumption or usage.

Project Background

Our client wanted to undertake a comparitive benchmarking usage study for their dry dog food product and packaging experience, wishing to engage both owner and dog.

IHUT 4
Group 8419
IHUT 4
Group 8419

Client Objectives

The challenge was to understand the dog’s behaviour in determining acceptance and overal preference. Subsequently they wished to understand product experience and packaging functionality for the owner, identifying areas of superiority versus the competitor and evaluate the impact on purchase intent

Our Solution

We designed an In-Home Usage Study, sourcing and blinding the client and competitor samples ahead of distribution to respondents’ homes. Using our Eolas QualX Platform, respondent’s completed a preference test capturing the dog’s behaviour through live video so that we could observe the dog’s initial reaction to the food and consumption behaviour. Following this test, respondents were instructed to use each dog food over the course of a week, recording quantity of product consumed in the context of their dog’s typical behaviour.

IHUT 4
Group 8419

Outcome

Group 8178

How did this service help our client?

In the natural usage environment, our client was able to identify superior experience in both aroma and taste of their dog food. Having observed behaviours in an open trial of the product, the majority of dogs were drawn to our client’s product first, smelling and tasting the food. The typical behaviour was then to taste the competitor product, however, the trend was for the dog to return to completely finish our client’s bowl of food.

Crucial insights were discovered across packaging functionality experience. Our client was subsequently able to optimise user experience having investigated and rectified the causes with the help of their quality and packaging teams.

Benefits of our In-Home Usage Testing (IHUT) service…

Understand real and deep experiences all over the world

Explore packaging functionality and suitability to the home

Evaluate product efficacy and impact over time

Leverage greater quality of engagement and richer data

Gather insights exclusive to the home setting, in real-time

Case Studies

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