Alcoholic Beverage Retail Audit
PRODUCT and retail INTELLIGENCE
Real-time intelligence for pack and product within brick and mortar retail.
Following a new partnership with one of the world’s largest alcoholic beverage manufacturers, we were asked to design and implement an ongoing quality monitoring and tracking program for the global performance of their product and packaging.
Historically, they gathered basic in-store data which was assessed against their own internal quality standards. Having reviewed their previous process, it was clear that there was an opportunity to improve and we were tasked with maximising the value of collected data and deliver timely and actionable insights and metrics that could be disseminated across their business.
We implemented a quarterly monitoring and tracking program across global retail, leveraging our local network of trained auditors to collect quality data against a number of quality checks. We applied our leading quality indicators and key metrics to the data, unlocking insights in each cycle but also across cycles. A customised user-friendly online portal enabled access for local and international quality teams for fast and accurate insights.