Alcoholic Beverage Retail Audit
PRODUCT and retail INTELLIGENCE
Real-time intelligence for pack and product within brick and mortar retail.
Project Background
Following a new partnership with one of the world’s largest alcoholic beverage manufacturers, we were asked to design and implement an ongoing quality monitoring and tracking program for the global performance of their product and packaging.
Client Objectives
Historically, they gathered basic in-store data which was assessed against their own internal quality standards. Having reviewed their previous process, it was clear that there was an opportunity to improve and we were tasked with maximising the value of collected data and deliver timely and actionable insights and metrics that could be disseminated across their business.
Our Solution
We implemented a quarterly monitoring and tracking program across global retail, leveraging our local network of trained auditors to collect quality data against a number of quality checks. We applied our leading quality indicators and key metrics to the data, unlocking insights in each cycle but also across cycles. A customised user-friendly online portal enabled access for local and international quality teams for fast and accurate insights.
Outcome
How did this service help our client?
Our superior data collection and reporting capabilities delivered fast and accurate insights, flagging any serious quality issues to be adressed. We worked with the client to nominate key leading quality indicators that would be most relevant for each product category. Data and insights was made available through a user friendly online dashboard that drove engagement and further interrogation. In addition, we leveraged the collective pool of regional and global data to draw further insights.
