2 1
Insights 2
International
Information
Intelligence

EOLAs international

Laundry Shopper Insights

Work Shopper Insights
Group 8419

Laundry Shopper Insights

Consumer and product Experience

Deep dive natural shopper experience in real-time through all touchpoints of the shopper journey

Project Background

We partnered with a global CPG client to conduct a shopper insight study across 6 European countries within the laundry category.

Work Shopper Insights
Group 8419
Work Shopper Insights
Group 8419

Client Objectives

The focus was to explore and understand how people were shopping in the category, how did the experience meet their expectations and what was considered as part of the decision making process. In addition, they wanted to understand the performance of their brand within the competitive context.

Our Solution

We recruited real and genuine consumers in each market against a strict screening profile. We split the study into a pre-store phase and an in-store phase. Using the Eolas QualX platform, shoppers completed a pre-store survey so that we could analyse and benchmark shopping missions, expectations and perceptions of their mission. Once completed, we launched our in-store phase whereby shoppers completed their typical shopping journey and recorded their in-moment experiences via the QualX app on their smartphone. We captured key focus areas including; navigation, findability, shelf environment, point of purchase touchpoints (pricing, promotions, bundling etc) and purchase decision making.

Work Shopper Insights
Group 8419

Outcome

Group 8178

How did this service help our client?

Through the recruitment of real and genuine consumers and the capability of capturing natural experience, reactions and decisions as they happened, our client had a greater understanding of shopper experience and the role that the in-store environment plays. Furthermore they were able to glean insights from shelf location, effectiveness of their shelf ready packaging, recent competitor launch activity and impact of promotional activity.

Benefits to our Shopper Insight service…

Connect with real and genuine shoppers around the world at speed

Access harder to reach envrionments in a cost efficient and geo-targeted manner

Walk through the complete and natural shopper journey alongside shoppers

Evaluate the influence and impact of touchpoints upon decision making

Deliver more research and results at speed to facilitate faster decision making

Case Studies

Group 8643 5
  • Case Study

    Optimising Participant Recruitment in Low Incidence Healthcare Studies.

    Learn more
  • Case Study

    On Trade Market Intelligence Audit

    Learn more
  • Case Study

    Global Insights – Personal care industry- A Two-Cycle Client Case Study

    Learn more
Back to Top