2 1
Insights 2
International
Information
Intelligence

Category: Consumer View

A global client wanted to investigate the consumer’s ability to identify defects on their haircare products and the impact these defects had on experience. Business Challenge Through an auditing program that we had ran in Asia for a global Hair care manufacturer, we found an early indication of a number of on-pack defects within the

Read More

A major FMCG multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products in store. Business Challenge A major FMCG Beverage & Snacks multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products. The objective was to evolve their

Read More

Back to Top