We worked with a large FMCG client to stress test their new, more sustainable packaging for a personal care product pre and post-launch. Business Challenge In line with their Sustainability strategy, a FMCG multinational was due to launch a series of new environmentally friendly packaging within the personal care category. Ahead of launch, they wished
We worked with an Irish Snacks Company to stress test the sensory performance of their product reformulation with consumers during Covid 19. Business Challenge An Irish snack company had reformulated one of its core products and wished to stress-test its sensory performance with consumers. They wanted to identify consumer preference and understand the key
We retrieved 6 newly launched product ranges in Africa for a global Beverage Client. As part of this process, we evaluated the store environment, package condition, and shipped the products to client labs for further testing. Business Challenge Having entered a new African market through the launch of a new product range, a global beverage
A global client wanted to investigate the consumer’s ability to identify defects on their haircare products and the impact these defects had on experience. Business Challenge Through an auditing program that we had ran in Asia for a global Hair care manufacturer, we found an early indication of a number of on-pack defects within the
