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Consumer understanding of sweeteners across 8 markets Sweetener Case Study The no/low/reduced sugar trend continues to be a priority for many consumers and has significantly impacted the beverage industry, bringing about diversity in formulations, ingredients and on-pack claims. Our global beverage client wished to conduct a consumer insight study to explore consumer understanding of sweeteners

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A Real-World Approach to Consumer Research Our lives today move at pace, we’re always on, always connected and always busy. We are more distracted than ever, being pulled in different directions by the thousands of stimuli that try to nudge or impress upon our daily routines. We are also in constant flux with macro issues that are shaping the world that we live in,

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Eolas Competitor Monitoring Tool The Eolas Competitor Monitoring tool allows you to capture competitor product information in store or online, anywhere in the world. Using our global researcher network you can access information on new product launches but also legacy products that undergo silent reformulation or packaging changes in the market. Our customised solution ensures

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North America Expansion | Eolas in Chicago We’ve expanded! We are excited to announce that in March 2022 Eolas purchased the trade of Superior Product Pickup the US. Our marketplace & consumer research capabilities in North America have been greatly enhanced by this exciting acquisition. In March 2022, Eolas completed its first strategic acquisition in

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Today, sustainability is an absolutely critical consideration for companies in the fast-moving consumer goods (FMCG) industry. Consumers are becoming increasingly more aware of the environmental impact their purchasing decisions have and as a result, many now look to support companies who make an effort to implement more sustainable practices into their business. The implications of

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Engaging employees to enhance product quality So here we are, going into our final quarter tracking our product quality in an effort to answer those key questions, yet it feels like we are still missing a piece of the puzzle.  That final piece that turns data into insight, where everything aligns and we have that

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The message is clear- sustainable packaging is here to stay. While packaging is central to a products visual appeal for purchasers, many brands, especially in the home care and personal care divisions, have begun to prioritise sustainability and circularity when considering design, use and disposal of the package. The FMCG production model of ‘take, make,

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