Eolas Competitor Monitoring Tool The Eolas Competitor Monitoring tool allows you to capture competitor product information in store or online, anywhere in the world. Using our global researcher network you can access information on new product launches but also legacy products that undergo silent reformulation or packaging changes in the market. Our customised solution ensures
North America Expansion | Eolas in Chicago We’ve expanded! We are excited to announce that in March 2022 Eolas purchased the trade of Superior Product Pickup the US. Our marketplace & consumer research capabilities in North America have been greatly enhanced by this exciting acquisition. In March 2022, Eolas completed its first strategic acquisition in
Consumer & Sensory Research | HFSS Regulations In October 2022 the UK Government will place new restrictions on the promotion of High Fat Salt Sugar (HFSS) products. These regulations will impact on the promotion of a large range of product categories such as; soft drinks, pizza, sweets, cakes, breakfast cereals etc. This policy aims to
Today, sustainability is an absolutely critical consideration for companies in the fast-moving consumer goods (FMCG) industry. Consumers are becoming increasingly more aware of the environmental impact their purchasing decisions have and as a result, many now look to support companies who make an effort to implement more sustainable practices into their business. The implications of
Leveraging powerful experiences from real consumers, In-Home Usage Testing helps brands understand consumer liking, acceptability and usage of their products.
Engaging employees to enhance product quality So here we are, going into our final quarter tracking our product quality in an effort to answer those key questions, yet it feels like we are still missing a piece of the puzzle. That final piece that turns data into insight, where everything aligns and we have that
With the ever increasing popularity of online shopping, E-Comm players are continually developing their supply chains to ensure the increasing demands of the consumers are being met. As supply chains become more intricate, do you know how the quality of your products sold through these E-Commerce players is impacted? 1. Impact of delivery times? With
The message is clear- sustainable packaging is here to stay. While packaging is central to a products visual appeal for purchasers, many brands, especially in the home care and personal care divisions, have begun to prioritise sustainability and circularity when considering design, use and disposal of the package. The FMCG production model of ‘take, make,
In recent years, the big trend within the packaging sector has been the significant growth in the consumer desire for more environmentally friendly packaging solutions. However, due to the unprecedented impact of the Covid-19 crisis, both consumer and customer preferences are changing. The principles that packaging have long served, Safety, Hygiene & Integrity of goods, are
Over the past few months the ways we conduct product research have changed, due to Covid-19 restrictions traditional product testing methods such as hall (marketplace) testing have been placed on hold. As a result we have had to look for new ways to effectively assess product reformulations, line extensions, NPD and product quality, in a
