A global client wanted to investigate the consumer’s ability to identify defects on their haircare products and the impact these defects had on experience. Business Challenge Through an auditing program that we had ran in Asia for a global Hair care manufacturer, we found an early indication of a number of on-pack defects within the
A major FMCG multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products in store. Business Challenge A major FMCG Beverage & Snacks multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products. The objective was to evolve their
Following the launch of an investigation by regulatory authorities into one of our client’s food products, we deployed a team of store auditors within 24 hours to assess the situation and retrieve defective products. Business Challenge Our European client was in crisis mode due to the launch of an investigation by their national regulatory authorities
We worked with a large FMCG multinational to measure the consumers’ quality experience in the e-commerce channel in the US. Business ChallengeA large FMCG company sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products in the E-Commerce Channel. Previous research conducted by Eolas on behalf of
