In recent years, the big trend within the packaging sector has been the significant growth in the consumer desire for more environmentally friendly packaging solutions. However, due to the unprecedented impact of the Covid-19 crisis, both consumer and customer preferences are changing. The principles that packaging have long served, Safety, Hygiene & Integrity of goods, are
Over the past few months the ways we conduct product research have changed, due to Covid-19 restrictions traditional product testing methods such as hall (marketplace) testing have been placed on hold. As a result we have had to look for new ways to effectively assess product reformulations, line extensions, NPD and product quality, in a
When it comes to product testing, we offer a fully comprehensive service. We can retrieve your products (or your competitors products) from more than 120 countries around the world and deliver them directly to consumers for further testing. See how this integrated approach to product testing has helped one of clients launch a reformulated product despite
We worked with a large FMCG client to stress test their new, more sustainable packaging for a personal care product pre and post-launch. Business Challenge In line with their Sustainability strategy, a FMCG multinational was due to launch a series of new environmentally friendly packaging within the personal care category. Ahead of launch, they wished
A major FMCG multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products in store. Business Challenge A major FMCG Beverage & Snacks multinational sought to take a proactive and consumer-centric approach to measure the quality of experience with their products. The objective was to evolve their
We worked with an Irish Snacks Company to stress test the sensory performance of their product reformulation with consumers during Covid 19. Business Challenge An Irish snack company had reformulated one of its core products and wished to stress-test its sensory performance with consumers. They wanted to identify consumer preference and understand the key
We worked with a large global confectionery company over a 6 month period to monitor the quality performance of their new ice cream range. Business Challenge: A global confectionery company wanted to monitor the quality performance of its new Icecream range over a 6 month period across established and new markets. The objective was to understand
We retrieved 6 newly launched product ranges in Africa for a global Beverage Client. As part of this process, we evaluated the store environment, package condition, and shipped the products to client labs for further testing. Business Challenge Having entered a new African market through the launch of a new product range, a global beverage
A global client wanted to investigate the consumer’s ability to identify defects on their haircare products and the impact these defects had on experience. Business Challenge Through an auditing program that we had ran in Asia for a global Hair care manufacturer, we found an early indication of a number of on-pack defects within the
A major FMCG multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products in store. Business Challenge A major FMCG Beverage & Snacks multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products. The objective was to evolve their
