Consumer understanding of sweeteners across 8 markets Sweetener Case Study The no/low/reduced sugar trend continues to be a priority for many consumers and has significantly impacted the beverage industry, bringing about diversity in formulations, ingredients and on-pack claims. Our global beverage client wished to conduct a consumer insight study to explore consumer understanding of sweeteners

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A Real-World Approach to Consumer Research Our lives today move at pace, we’re always on, always connected and always busy. We are more distracted than ever, being pulled in different directions by the thousands of stimuli that try to nudge or impress upon our daily routines. We are also in constant flux with macro issues that are shaping the world that we live in,

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