Today, sustainability is an absolutely critical consideration for companies in the fast-moving consumer goods (FMCG) industry. Consumers are becoming increasingly more aware of the environmental impact their purchasing decisions have and as a result, many now look to support companies who make an effort to implement more sustainable practices into their business. The implications of
Leveraging powerful experiences from real consumers, In-Home Usage Testing helps brands understand consumer liking, acceptability and usage of their products.
Engaging employees to enhance product quality So here we are, going into our final quarter tracking our product quality in an effort to answer those key questions, yet it feels like we are still missing a piece of the puzzle. That final piece that turns data into insight, where everything aligns and we have that
With the ever increasing popularity of online shopping, E-Comm players are continually developing their supply chains to ensure the increasing demands of the consumers are being met. As supply chains become more intricate, do you know how the quality of your products sold through these E-Commerce players is impacted? 1. Impact of delivery times? With
The message is clear- sustainable packaging is here to stay. While packaging is central to a products visual appeal for purchasers, many brands, especially in the home care and personal care divisions, have begun to prioritise sustainability and circularity when considering design, use and disposal of the package. The FMCG production model of ‘take, make,
In recent years, the big trend within the packaging sector has been the significant growth in the consumer desire for more environmentally friendly packaging solutions. However, due to the unprecedented impact of the Covid-19 crisis, both consumer and customer preferences are changing. The principles that packaging have long served, Safety, Hygiene & Integrity of goods, are
Over the past few months the ways we conduct product research have changed, due to Covid-19 restrictions traditional product testing methods such as hall (marketplace) testing have been placed on hold. As a result we have had to look for new ways to effectively assess product reformulations, line extensions, NPD and product quality, in a
When it comes to product testing, we offer a fully comprehensive service. We can retrieve your products (or your competitors products) from more than 120 countries around the world and deliver them directly to consumers for further testing. See how this integrated approach to product testing has helped one of clients launch a reformulated product despite
We worked with a large FMCG client to stress test their new, more sustainable packaging for a personal care product pre and post-launch. Business Challenge In line with their Sustainability strategy, a FMCG multinational was due to launch a series of new environmentally friendly packaging within the personal care category. Ahead of launch, they wished
A major FMCG multinational sought to take a proactive and consumer-centric approach to measuring the quality of experience with their products in store. Business Challenge A major FMCG Beverage & Snacks multinational sought to take a proactive and consumer-centric approach to measure the quality of experience with their products. The objective was to evolve
